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Fine-Tune Recruitment Advertising to…

An enduring characteristic of the job market is that there have always been more job-seekers than available jobs, not least because of constantly growing populations and sluggish economic growth. In an environment where job demand exceeds supply, your company should find it easy to fill vacancies. All you need do is release a recruitment advertisement in target group-appropriate media to attract plenty of job hunters. But is a huge response what you really need? Wouldn't this burden your HR department with the task of sifting through dozens of applications, many of which might not fill the bill? Wouldn't it be better if your recruitment ad had filters built into it, so you net the right people? Here are pointers to help you craft a job ad--not to draw an exceptional number of people, but a number of exceptional ones. Make it stand out Look at the 'Appointments' page of a newspaper. You'll see a formidable mass of text with nothing to break the monotony. This is because most recruitment ads are designed without visuals on the assumption that job seekers will find what they're looking for anyway. But what if your recruitment ad is missed altogether? Wouldn't it be better to treat it like a regular display ad, with a powerful headline and arresting visuals that are sure to be noticed? This means going in for a larger size, so..

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